In our first foray into television advertising we’ve developed an ad for Trackside TV with striking imagery that we are really proud of.
With this endless summer and drought gripping the country, it’s hard to believe that back in December Go Racing Manager, Albert Bosma was nervously watching the skies for signs of rain that would delay filming.
However the weather held and shooting took place at the beautiful Oaks and Windsor Park Studs in Cambridge with the generous co-operation of the owners, and at the Cambridge track.
It was directed by Paolo Rotundo perhaps better known for his stage and Shortland Street roles as an actor. Paolo is now turning his hand to directing with Waitemata Films.
Check out an extended version of the ad here.
We’ve since developed another series of ads promoting specific horses for sale.
These ads are also part of Go Racing’s sponsorship of a segment of Trackside’s First Call programme on Saturday mornings called “I Spy”. Tune in at 10.30 am and again at 11.30am to see the latest.